Successful public relations have expanded far beyond the boundaries of a paper press kit packaged in a glossy folder. Today’s consumer is looking to be amazed by something that changes certain aspects of their lives for the better, and engages them with memorable content.
For our client Sibu Beauty, a beauty and wellness company, our strategy was to make their brand aspirational and even more relevant. We delivered this by way of a visually engaging, interactive, multi-media “story-telling” formatted press kit. The results conveyed an innovative, socially conscious, and dedicated company that helped make them stand out from the competition.
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